<section name="raw">
    <SEQUENTIAL>
      <record key="001" att1="001" value="000004287" att2="000004287">000004287 001   L 000004287</record>
      <field key="002" subkey="a">20001013</field>
      <field key="003" subkey="">20100903</field>
      <field key="020" subkey="a">958964114</field>
      <field key="020" subkey="">958964114</field>
      <field key="026" subkey="">AC03057831</field>
      <field key="030" subkey="">g|1dar|z|||17</field>
      <field key="036" subkey="a">DE</field>
      <field key="037" subkey="b">ger</field>
      <field key="050" subkey="">a|b|||||||||||</field>
      <field key="051" subkey="">s|||z||</field>
      <field key="070" subkey="">292</field>
      <field key="070" subkey="a">292</field>
      <field key="070" subkey="b">UBW</field>
      <field key="076" subkey="s">13</field>
      <field key="100" subkey="">$$L000033564$$aRapp, Reinhold</field>
      <field key="331" subkey="">Customer Relationship Management</field>
      <field key="335" subkey="">das neue Konzept zur Revolutionierung der Kundenbeziehungen</field>
      <field key="359" subkey="">Reinhold Rapp</field>
      <field key="410" subkey="">Frankfurt/Main [u.a.]</field>
      <field key="412" subkey="">Campus-Verl.</field>
      <field key="425" subkey="a">2000</field>
      <field key="433" subkey="">243 S.</field>
      <field key="434" subkey="">graph. Darst.</field>
      <field key="435" subkey="">24 cm</field>
      <field key="540" subkey="a">$$a3-593-36553-7$$bGeb. : DM 78.00, EUR 39.88, sfr 73.00, S 569.00</field>
      <field key="568" subkey="">00,N32,0332</field>
      <field key="574" subkey="">00,A39,0445</field>
      <field key="700" subkey="f">$$L000004390$$a85.40</field>
      <field key="700" subkey="f">$$L000003751$$a85.06</field>
      <field key="700" subkey="g">$$L000001064$$aQP 620</field>
      <field key="902" subkey="s">$$L000000661$$aKundenmanagement</field>
      <field key="904" subkey="">DDB</field>
      <field key="CAT" subkey="">$$aFSEHEG$$c20090224$$h103216</field>
      <field key="CAT" subkey="">$$aFSEHEG$$c20100903$$h124711</field>
      <field key="FMT" subkey="">MH</field>
      <field key="GTU" subkey="">Marketing</field>
      <field key="LDR" subkey="">----2nM2.01200024------h</field>
    </SEQUENTIAL>
  </section>