<section name="raw">
    <SEQUENTIAL>
      <record key="001" att1="001" value="000036685" att2="000036685">000036685 001   L 000036685</record>
      <field key="002" subkey="a">20100415</field>
      <field key="003" subkey="">20100416</field>
      <field key="025" subkey="o">74597989</field>
      <field key="026" subkey="">AC00040361</field>
      <field key="030" subkey="">z|1dcr|||||17</field>
      <field key="036" subkey="a">AT</field>
      <field key="037" subkey="b">ger</field>
      <field key="050" subkey="">a|a|||||||||||</field>
      <field key="051" subkey="">m||||||</field>
      <field key="070" subkey="">UBI</field>
      <field key="070" subkey="b">WUW</field>
      <field key="100" subkey="">$$L000001767$$aMühlbacher, Hans</field>
      <field key="331" subkey="">Selektive Werbung</field>
      <field key="359" subkey="">Hans Mühlbacher</field>
      <field key="410" subkey="">Linz</field>
      <field key="412" subkey="">Trauner</field>
      <field key="425" subkey="a">1982</field>
      <field key="433" subkey="">282 S.</field>
      <field key="434" subkey="">Ill., graph. Darst.</field>
      <field key="517" subkey="">$$aLiteraturverz. S. 243 - 272</field>
      <field key="540" subkey="a">$$a3-85320-262-4</field>
      <field key="540" subkey="b">$$a3-85320-262-7</field>
      <field key="574" subkey="">83,A21,0284</field>
      <field key="700" subkey="g">$$L000001577$$aQP 631</field>
      <field key="902" subkey="s">$$L000000154$$aWerbung</field>
      <field key="902" subkey="s">$$L000007004$$aWerbewirkung</field>
      <field key="902" subkey="s">$$L000001254$$aWerbepsychologie</field>
      <field key="CAT" subkey="">$$aFSEHEG$$c20100415$$h163547</field>
      <field key="CAT" subkey="">$$aFSEHEG$$c20100415$$h163710</field>
      <field key="CAT" subkey="">$$aFSEHEG$$c20100416$$h091947</field>
      <field key="FMT" subkey="">MH</field>
      <field key="LDR" subkey="">-----nM2.01200024------h</field>
    </SEQUENTIAL>
  </section>