<section name="raw">
    <SEQUENTIAL>
      <record key="001" att1="001" value="182184" att2="182184">001   182184</record>
      <field key="037" subkey="x">englisch</field>
      <field key="050" subkey="x">Buch</field>
      <field key="076" subkey="">Politikwissenschaft</field>
      <field key="100" subkey="">McNair, Brian</field>
      <field key="103" subkey="">Professor of Journalism and Communication, University of Strathclyde</field>
      <field key="331" subkey="">An Introduction to Political Communication</field>
      <field key="403" subkey="">4. Ed.</field>
      <field key="410" subkey="">London, New York</field>
      <field key="412" subkey="">Routledge, Taylor and Francis Group</field>
      <field key="425" subkey="">2007</field>
      <field key="433" subkey="">xvii, 222 pp.</field>
      <field key="451" subkey="">Communication and Society</field>
      <field key="451" subkey="h">Curran, James (Ed.)</field>
      <field key="517" subkey="c">from the Table of Contents: Preface and acknowledgements; Politics in the age of mediation: Politics in the age of mediation;</field>
      <field key="Pol" subkey="i">tics, democracy and the media; The effects of political communication; The political media; The media as political actors;</field>
      <field key="Com" subkey="m">unicating politics: Party political communication I. advertising; Party political communication II. political public</field>
      <field key="rel" subkey="a">tions; Pressure-group politics and the oxygen of publicity; International political communication; Conclusion: performance</field>
      <field key="pol" subkey="i">tics and the democratic process;</field>
      <field key="540" subkey="">0-415-41069-X</field>
      <field key="540" subkey="">978-0-415-41069-4</field>
      <field key="544" subkey="">20255-A</field>
      <field key="700" subkey="b">324</field>
      <field key="700" subkey="b">The political process</field>
      <field key="710" subkey="">Communication in politics</field>
    </SEQUENTIAL>
  </section>